After Apple TV+’s initial release yesterday, which caused Apple to keep promoting its release since its March announcement, new data was released regarding the amount of marketing the company puts on the service. Apple uses a slow-roll approach to advertise the service to its customers, from the amounts of revenue they put in advertising Apple TV+.
iSpot.tv released the data regarding the amount of money Apple spent to bring out ads on Apple TV+. The data comes from the last two months, from September to October. A report from The New York Times states the data collected by iSpot.tv:
In October, Apple spent $19.9 million on television commercials for Apple TV Plus, the streaming service that went live Friday with a slate of shows featuring Reese Witherspoon, Jason Momoa and Oprah Winfrey. That same month, according to the measurement company iSpot.TV, Apple spent $38.6 million on television ads to market the iPhone.
The same disparity was evident in September, when Apple spent $14.9 million on commercials promoting Apple TV Plus and $28.6 million on television ads for the iPhone, according to iSpot.TV.
Apple applied the same spending strategy to the online push. In October, there were 139 unique digital ads for Apple TV Plus, which cost the company less than $1.7 million, while iPhones were featured in 245 separate ads, which cost an estimated $2.3 million, according to the advertising analytics platform Pathmatics. In September, there was an exception. Digital ads for Apple TV Plus that month cost Apple an estimated $3.8 million, compared with $2.4 million for iPhone ads.
The source is comparing the data from Apple TV advertising revenue to the marketing revenue of iPhone 11 and iPhone 11 Pro advertisements in the same timeframe. Apple had over 139 unique Apple TV+ television advertisements in October, which cost $1.7 million for the company. On the other, September had the highest marketing prices in these same places, which cost $3.8 million on Apple TV+ television ads compared to $2.4 million in iPhone TV advertisements. This implies that Apple advertised the most TV+ ads on television channels in September, which also included the release of the new iPhone 11 and iPhone 11 Pro.
All in all, these costs are totalled to be $71.9 million in iPhone advertisements and $40.3 million in Apple TV+ advertisements in both September and October 2019. The data only includes television and online advertisements as the billboard advertising data isn’t available. Apple needs to be advertising the service more in the next two months throughout the holiday season, to make up the profits needed to raise the next quarterly revenue.